Helpful Basic SEO Strategy Guideline During A Website Redesign Or Migration

By Posted on 11 Jun, 2015 in

Behind any successful website, his ‘design’ because website design most important factor if you want your website successfully growth in search engine. Now, responsive design uses all website owners because this design easily adjusts any screens like desktop, mobile, tablet, etc. So, if your website design not a creative and responsive and you decided to purchase a new domain or update your existing website, it’s essential to plan ahead to avoid potentially devastating SEO issues. If you relaunches your website, especially those that involve a change of website domain, whereby can very negatively impact sales and website traffic.

If you can protect the search equity, so you will work hard to build and discover new opportunities for optimization by strategically planning your transition. This resource will cover how to perform the SEO checks needed to help maintain your website and even improve, its digital dominance.

So, we will discuss some optimization elements which very important during website redesign, but you need to all SEO analysis to cover the many components of a website redesign.

Basic Guideline

It is very huge possibility that during a website update, your website page URLs may change ‘ever if you are not moving to a new domain’. If you cannot handle properly, so, definitely you can loss of individual page rankings, culminating in a loss of overall site visibility in search engines. So, you must ¬†forget rebuilding search authority from scratch, and you must inform search engines of these URL changes.

First, you will create all URLs listed on your website, and identify if any pages that will need to be rerouted with a permanent 301 redirect. But sometimes, webmasters will skip implementing redirects for pages with minimal traffic; So I advise, you need to redirect all existing website pages whose URLs are changing.

If you are crawling your website to create this list, so many online tools available, such as Screaming Frog which very helpful for creating your list. After an automated report, it is important to manually review your list and sync each page with a URL on the new website. You will surely check on your new and live page that your all pages being directed towards on your new sites.

Inbound Links

Inbound links very important part because it’s help develop authority for your pages in the search. As URLs change, links that point to your digital content will need to be updated.

Perform an inbound link audit to determine your link profile and create a list of pages that must be reclaimed, then sort results by website with the highest domain authority and relevance. All direct links preferred over the redirected links because they have less moving parts and provide a faster, clearer path to content.

The great way is contacting the webmaster hosting each link pointing to your website and request them to update the URL.

SEO Audit

SEO audit is very important for website because this is identifying the strengths, weaknesses, risks and opportunities for your website. Here is some important point which must be checked, have a look for: Missing page titles, Duplicate page titles, Missing H1 tags, Duplicate H1 tags, Multiple H1 tags, Missing meta descriptions, Duplicate meta descriptions, Canonical tags, Canonicalisation, Broken internal/external links, Structured markup usage, Image alt text, XML sitemap, Robots.txt, Duplicate content, Pages indexed by Google, Site speed and performance, URL structure.

Live Analytics

Crawl errors, Mobile usability, Broken links, Link count, Pages indexed, Top keywords driving traffic, Organic search traffic.

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